Sri Sri Ravi Shankar seems to be one of India's biggest export products these days. His popularity already being huge in India itself, many positive reports in several (above all American) media outlets make the guru hugely popular world wide. His popularity reminds us of other best seller gurus before him, like Maharishi or Osho. But these examples in turn remind us perhaps that we should be cautious when it comes to multi-millionaire gurus.