The global food market is increasingly focussing on Halal products for Muslim consumers. It is already 150 billion dollar business and still has enormous growth potential. Now Nestle, one of the bigger multinationals has set internal guidelines on how to develop Halal products.
That Nestle will probably not be doing it out of philanthropic considerations might be guessed from several previous controversies concerning the multinational that have shown a choice for a profit oriented approach over an ethical one.